Maintain relationships by being social
Social media is about developing personal, intimate relationships online. It is about having and maintaining regular dialogue, sharing useful information. If you share enough relevant, interesting information you will be seen as a trusted adviser.
As in all walks of life, when a person needs a service they tend to think of a trusted adviser for advice. Social media is no different – many businesses have achieved significant growth due to adopting a social media presence.
Current business relationships have been formed over many years of traditional networking. Social media may not necessarily replace traditional networking, but can be used in parallel. However, as social media takes time to build a following, it is important to start sooner rather than later.
A social media marketing campaign is different to a search engine optimization campaign. The latter is about broadcasting, gaining links, developing keywords for your site. Social media marketing is about engaging with people and by doing so will help the optimization of your website.
Why build a social media following?
Social media marketing allows organizations to create:
- Brand awareness
- Leads/inquiries for your business
Sonrons can help you develop a social media campaign that will help you reach your target audience and develop relationships online. We use a combination of traditional marketing and PR skills with the latest knowledge and experience of social media marketing.